24 LOW COST WAYS TO PROMOTE YOUR NEW OR EXISTING BUSINESS
Here are 24 proven methods to market your business at low cost:
If you dont have a business card and business stationery, have them made up immediately- your business card, letterhead and envelope tell prospective customers you are a professional who takes your business seriously.
Get your business card into a many hands as possible.
Talk to all the vendors from whom you buy products or services- give them your business card, and ask them if they can use your products or services, or if they know anyone who can.
Attend meetings of professional groups and groups such as Chamber of Commerce, Rotary Club and civic organisations- give your business cards to people you talk to and ask them what they do and show an interest in them.
Become involved in some of these groups- that will give you more opportunity to meet possible prospects.
Look for something unusual about what you do, and publicize it- send out press releases to local newspapers, radio stations or magazines whose audiences are likely to be interested in buying what you sell
Write an article that demonstrates your expertise in your field- send it to newspapers, magazines etc- be sure that your name, business name, reference to your product or service and phone number are included at the end of the article.
Whenever you do get publicity, get permission from the publisher to reprint the article containing the publicity- make photocopies and mail the copies out with sales letters or any other literature you use to market your product or service.
Contact non profit organisations, schools and other businesses who have customers who may need your services- ask for work or leads.
Network with others who are doing the same type of work you are- let them know you are available to handle their work overloads.
Offer to be a speaker on subjects utilising your area of expertise- youll benefit two ways from such engagements, the fee you may receive for doing them, and the publicity you, your product or service gets as a result.
If your product or service is appropriate, give demonstrations of it to whatever groups or individuals might be interested.
Find out what government programmes are in existence to hep you get strated in business.
Send out sales letters to everyone you think might be able to use what you sell- drop a business card in every letter you send out.
If you use a car or truck in your business have your business name and contact information professionally painted on the side of the vehicle- that way your means of transportation immediately becomes a vehicle for advertising your business.
Get on the telephone and make cold calls to people who you would like to do business with- briefly describe what you do and ask for an appointment to talk to them about ways you can help them meet a need or solve a problem.
Get samples of your product or your work into as many hands as possible.
Offer a free, no obligation consultation to people you think could use your services.
Learn to ask existing customers, prospects and casual acquaintances for referrals- when you get them , follow up on the leads.
Use other people to sell your product or service- instead of (or in addition to) selling your products yourself, look for existing mail order companies that would be willing to include your products in their catalogues, or distributors or sales agents- be sure your pricing structure allows for the fees or commissions you will have to pay on any sales that are made.
Have sales letters, flyers and other pertinent information printed and ready to go- ask prospects who seem reluctant to buy from you "Would you like me to send information to you?" and follow this up.
Run a contest- make the prize desirable and related to your business
Take advantage of any opportunities you have to get free advertisements, or to have your company and its product or sevice listed free in a directory.
If your target market would be likely to use the internet , consider putting up a web page- if you do make it online, be sure to include your email address and your web page address on your business cards, in your promotional materials, in print ads and on your letterhead.
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