Starting and growing your own business requires many skills to be
Your business personality type are the traits and characteristics of your
personality that blend with the needs of the business.
There are 9 key types of personality and understanding each will help you
enjoy your business more and provide your company with what it needs to grow.
The 9 Personality Types of Entrepreneurs
1. The Improver: If you operate your business predominately in the
improver mode, you are focused on using your company as a means to improve the
world. Your overarching motto is: morally correct companies will be rewarded
working on a noble cause. Improvers have an unwavering ability to run their
business with high integrity and ethics.
Personality Alert: Be aware of your tendency to be a perfectionist and
over-critical of employees and customers.
2. The Advisor: This business personality type will provide an
extremely high level of assistance and advice to customers. The advisor's
motto is: the customer is right and we must do everything to please them.
Companies built by advisors become customer focused.
Personality Alert: Advisors can become totally focused on the needs of
their business and customers that they may ignore their own needs and
ultimately burn out.
3. The Superstar: Here the business is centered around the charisma
and high energy of the Superstar CEO. This personality often will cause you to
build your business around your own personal brand.
Personality Alert: Can be too competitive and workaholics.
4. The Artist: This business personality is the reserved but highly
creative type. Often found in businesses demanding creativity such as web
design and ad agencies. As an artist type you’ll tend to build your business
around the unique talents and creativities you have.
Personality Alert: You may be overly sensitive to your customer’s
responses even if the feedback is constructive. Let go the negative
5. The Visionary: A business built by a Visionary will often be
based on the future vision and thoughts of the founder. You will have a high
degree of curiosity to understand the world around you and will set-up plans
to avoid the landmines.
Personality Alert: Visionaries can be too focused on the dream with little
focus on reality. Action must proceed vision.
6. The Analyst: If you run a business as an Analyst, your company is
focus on fixing problems in a systematic way. Often the basis for science,
engineering or computer firms. Analyst companies excel at problem solving.
Personality Alert: Be aware of analysis paralysis. Work on trusting others.
7. The Fireball: A business owned and operated by a Fireball is full of life,
energy and optimism. Your company is life-energizing and makes customers feel
the company has a get it done attitude in a fun playful manner.
Personality Alert: You may over commit your teams and act to impulsively.
Balance your impulsiveness with business planning.
8. The Hero: You have an incredible will and ability to lead the world and
your business through any challenge. You are the essence of entrepreneurship
and can assemble great companies.
Personality Alert: Over promising and using force full tactics to get your
way will not work long term. To be successful, trust your leadership skills to
help others find their way.
9. The Healer: If you are a Healer, you provide nurturing and harmony to
your business. You have an uncanny ability to survive and persist with an
Personality Alert: Because of your caring, healing attitude toward your
business, you may avoid outside realities and use wishful thinking. Use
scenario planning to prepare for turmoil.
Each business personality type can succeed in the business environment