EMAIL NEWSLETTER MAY
2004
Welcome
again to the McLean
and Co. Newsletter
in which we discuss current taxation and business matters. We trust
you find it informative. Any feedback would be welcomed.
McLean
and Co. is a
home based chartered accountancy practice based in Clive, Hawkes
Bay.
Readers are invited to peruse the practice website
www.mcleanandco.co.nz,
which lists
services
provided, gives contact details and indicates how to become a client, contains
an extensive base of articles on business and taxation matters, and has
links to other websites that may assist your business. Being a
small firm itself, McLean and Co. strives to provide a personal and
professional service largely to a self employed person and small business client
base. Enquiries are welcomed.
We
are happy to accept new clients. Please contact ourselves at the contact
points highlighted above if we can assist you in your accounting and taxation
requirements. Our website lists information required for this in the following
link:
INDEX
-
Relevant
Business and Taxation Articles.
-
What
is Profit and how to Improve it?
-
Past
Email Newsletters
-
Past
Client Newsletters
-
GST-
changing Filing Frequency
-
Do
you need to file an IR3 Income Tax Return?
-
Do
you need to file a Personal Tax Summary?
RELEVANT
BUSINESS AND TAXATION ARTICLES
The
McLean and Co. website contains an extensive number of articles prepared by
McLean and Co. relating to taxation and business matters. Here
are a selection that will be of interest:
WHAT
IS PROFIT AND HOW TO IMPROVE IT?
Profit
is what’s over after you’ve paid all your expenses. It is a consequence of
what happens in and to your business.
Some of these things are within your control and some of them are outside
your control.
There
are four specific factors that determine profit.
These are:
 |
The price you charge for the products and/or
services you sell |
 |
The quantity (or volume) of products and/or
services you sell |
 |
The costs you incur directly in producing or
buying the products and services you sell. These
are called variable costs because they increase or decrease as your sales
increase or decrease |
 |
The costs you incur whether you make sales or
not. These are best described
as fixed costs because they do not generally change with changes in sales
volume. These would normally include Bank Charges, Advertising, Rent, Power,
Electricity, Wages, Motor Vehicle Expenses, Depreciation of Fixed Assets,
Printing and Stationery, Accounting and Legal Fees and
other Costs of a fixed nature. |
A
sample Profit Statement can look like this (with varying sales):
|
EXAMPLE A
|
|
EXAMPLE B
|
|
SALES
|
2000@$1
|
2000
|
4000@1
|
4000
|
|
|
|
|
|
Less
Cost of Sales- Cost of Purchases of Goods for Resale (Variable Costs)
|
2000@$0.50
|
1000
|
4000$0.50
|
2000
|
|
|
|
|
|
GROSS PROFIT
|
|
1000
|
|
2000
|
|
|
|
|
|
Less
Overhead Expenses (Fixed Costs)
|
|
1500
|
|
1500
|
|
|
|
|
|
NET PROFIT/ Or (LOSS)
|
|
(500)
|
|
500
|
Thus:
 |
Gross Profit (or Gross Margin) is the result
after comparing the sales achieved and deducting the unit price of the product
for resale purchased |
 |
Net Profit (or Net Loss) is the result after
deducting the Fixed Costs from the Gross Profit. |
 |
Example A is a Net Loss due to the fact that
Gross Profit is less than the Fixed Costs |
 |
Example B is a Net Profit due to the fact that
Gross Profit is more than the Fixed Costs
|
If
you are looking for ways to increase your profitability then you have to focus
your attention on the four profit determining factors-
price, volume, variable costs and fixed costs.
Profitability can be increased by taking action to increase or decrease
any of the four factors, as long as the required conditions are met.
Factor
|
Possible
Action
|
Required
condition
|
SALES
VOLUME
|
Increase
|
Price
remains constant so the increase in volume translates into higher gross
profit
|
|
Decrease
|
A
saving in fixed costs is achieved by reducing the size of the business and
the saving is greater than the reduction in the profit
|
|
|
|
PRICE
|
Increase
|
Either
no change in sales volume or if sales volume increases, the decline is
more than offset by the increase in price so that total revenue is still
increased
|
|
Decrease
|
Sales
volume increases sufficiently to compensate for the decline in price
and/or new customers are won who will be retained in the future as and
when price is increased to normal
|
|
|
|
VARIABLE
COSTS
|
Increase
|
Improvement
in product or service quality allows a higher price to be charged which is
both accepted by the market and which is sufficient to offset the higher
variable cost.
|
|
Decrease
|
No
change in product or service quality, which could have a consequential
effect on sales.
|
|
|
|
FIXED
COSTS
|
Increase
|
Sales
increase through better service delivery by an amount which is sufficient
to compensate for the increase in fixed costs.
|
|
Decrease
|
Sales
remain unchanged or if they decline the fall in gross profit is less than
the decline in fixed costs
|
There
are three things to note about this summary:
 | No
single factor can be considered in isolation without considering its impact
on. Or the impact from each of the other three factors.
|
 | A
profit improvement strategy may involve either an increase or decrease in
each of the four factors.
|
 | A
favourable change in price and/ or your variable costs will improve your
gross margin per dollar of sales, whereas a favourable change in your sales
volume and/ or your fixed costs indicates greater productivity.
That is, the overheads you incur in your business are lower per
dollar of sales. |
In
other words, any profit improvement strategy must focus on either or both of two
things:
 | Achieving
a higher gross margin per dollar of sales by increasing price and/or
reducing variable costs, and/or
|
 | Achieving
greater sales per dollar of fixed costs by increasing the productivity of
those things which have a fixed cost. |
IMPROVING
GROSS MARGIN
Remember
your gross margin is the difference between the price of your product and what
it costs you to buy or make it. Therefore
, the only way to increase your gross margin is to sell at a higher price or buy
at a lower price. In most
cases, but not all, you will have limited scope to buy at a lower price.
For this reason your selling price is the critical variable.
You
should be aware that to a price discounting policy to capture sales can be a
dangerous policy for the financial health of a business.
The following table illustrates how much you have to increase sales by if
you reduce your prices:
Reduce
Price
By
|
|
|
|
Present
Margin
|
|
|
|
|
|
|
20%
|
25%
|
30%
|
35%
|
40%
|
45%
|
50%
|
55%
|
60%
|
2%
|
11%
|
9%
|
7%
|
6%
|
5%
|
5%
|
4%
|
4%
|
3%
|
4%
|
25%
|
19%
|
15%
|
13%
|
11%
|
10%
|
9%
|
8%
|
7%
|
6%
|
43%
|
32%
|
25%
|
21%
|
18%
|
15%
|
14%
|
12%
|
11%
|
8%
|
67%
|
47%
|
36%
|
30%
|
25%
|
22%
|
19%
|
17%
|
15%
|
10%
|
100%
|
67%
|
50%
|
40%
|
33%
|
29%
|
25%
|
22%
|
20%
|
12%
|
150%
|
92%
|
67%
|
52%
|
43%
|
36%
|
32%
|
28%
|
25%
|
14%
|
233%
|
127%
|
88%
|
67%
|
54%
|
45%
|
39%
|
34%
|
30%
|
16%
|
400%
|
178%
|
114%
|
84%
|
67%
|
55%
|
47%
|
41%
|
36%
|
18%
|
900%
|
257%
|
150%
|
106%
|
82%
|
67%
|
56%
|
49%
|
43%
|
20%
|
|
400%
|
200%
|
133%
|
100%
|
80%
|
67%
|
57%
|
50%
|
That
is, if your Gross Margin is 30% and you reduce price by 10% you need sales
volume to increase by 50% to maintain your profit.
Its unlikely such a strategy will work .
Many
small business people regard price as the only factor influencing the buying
decision of their customers. Sure ,
there are some customers who may only buy at the lowest possible price but this
does not apply to all customers and it may be that a premium price can be
achieved if the product or service is marketed in such a way that the customer
perceives added value and you promote other features and benefits that you can
offer your customers. For example better quality, longer warranty, satisfaction
guarantee, 24 hour accessibility, more convenient location, greater resale value
etc.
IMPROVING
PRODUCTIVITY
This
is all about getting more sales per dollar of fixed costs.
It can be achieved by either or both, increasing your sales at a faster
rate than your fixed costs increase or reducing your fixed costs without
affecting your sales.
Advertising
your product or service is one of the best ways to increase your sales.
Effective advertising means getting the most out of your advertising
dollar and includes:
 |
Ensure you use the most effective media
pertinent to your product or service |
 |
Target your customers- never try to appeal to
everyone and focus specifically on those people who you know will benefit from
your product/ service |
 |
Make your offer compelling and relevant to the
market you target |
 |
Backup your
advertising/ marketing strategies with first class service to get repeat
business and further business by word of mouth
|
Fixed
Costs must be incurred for you to remain in business.
In the short term they do not change as your volume of sales increases.
Some of these costs are discretionary in the sense that you can make a decision
to reduce them simply by cutting back. Others, however, are committed and you
cannot avoid them.
The
critical thing with each fixed cost is to ask yourself the following questions:
 |
What service does this cost provide to my
business |
 |
Can I obtain the same service from another
source at a lower cost? If
so, is it practically feasible to switch to another supplier of that service? |
 |
If I do switch to another supplier, would I get
equivalent quality and would this affect the quality of my product or service? |
 |
If I were to spend more on this service would
it generate a gross profit that exceeds the additional cost?
|
You
will notice that all of these questions are directed towards what you are
getting for what you are spending. They
are not simply concerned with whether or not you can eliminate or reduce cost.
Take wages for example. In
difficult times people will often think of dismissing staff.
This may be appropriate but should be considered carefully, as it may be
more appropriate to invest more in staff training to show them how to improve
customer service and how to sell more to customers.
ILLUSTRATION
OF INCREASING PROFIT
It
is startling what effect relatively small changes can make to your bottom lines.
The following illustration indicates that , in these circumstances that
profit increased by more than double with change factors of only 5% for the
number of customers, the frequency of purchase, the average sales value and an
increase in the Gross Margin %, and a 10% change factor in fixed costs:
|
Now
|
Change
Factor
|
Plan
|
No.
of Customers
|
1,000
|
x
1.05
|
1,050
|
Frequency
of Purchase
|
10
|
x
1.05
|
10.5
|
No.
of Sales transactions
|
10,000
|
|
11,025
|
Average
Value/
Sale
|
$62.50
|
x
1.05
|
$65.60
|
Total
sales
|
$625,000
|
|
$723,240
|
Gross
Margin %
|
40%
|
x
1.05
|
42%
|
Gross
Margin $
|
$250,000
|
|
$303,760
|
Less
Fixed Costs
|
$220,000
|
x
1.10
|
$242,000
|
NET
PROFIT
|
$30,000
|
|
$61,760
|
PAST
EMAIL NEWSLETTERS
You can view the archive of
past McLean and Co. Email Newsletters by pressing the following
link:
www.mcleanandco.co.nz/EmailNewsletter.htm
PAST
CLIENT NEWSLETTERS
By coming a client of McLean
and Co you will also receive paper-based client newsletters. You can view the archive of
past McLean and Co. Client Newsletters by pressing the following
link:
www.mcleanandco.co.nz/ClientNewsletters.htm
GST-
CHANGING FILING FREQUENCY
GST
Returns can be filed on a one, two or six monthly basis. Taxable periods
end on the last day of the month.
The
one-month taxable period is available to everyone. This would benefit you
if you receive GST refunds regularly e.g. for businesses in the
initial stages, when you are incurring more expenditure than income, or if your
business does a lot of exporting. This allows you to claim your GST
refunds on a monthly basis rather than having to wait for two or six months.
The
two-month period is automatically given to people at the time of registering for
GST if you have not requested any other taxable period. However, if
your taxable supplies exceed or are expected to exceed $24 million in any 12
months, you must use the monthly basis.
The
six-month taxable period is available if the total value of your taxable
supplies:
 |
has
not exceeded $250,000 in the last 12 months, or |
 |
is
unlikely to exceed $250,000 in the next 12 months |
You
must apply in writing to change your taxable period. If you meet the
requirements, IRD will change your taxable period and send you written
confirmation, advising you of the date you new taxable period will apply from.
DO
YOU NEED TO FILE AN IR3 INCOME TAX RETURN?
Fill in the details below to work out whether you must file an IR 3
income tax return or receive a personal tax summary for the year from 1 April
2003 to 31 March 2004 .

|
1.
|
|

|
3.
|
|

|
4.
|
|

|
7.
|
|

|
8.
|
Generally this will apply only to someone who's in business or who's just
stopped running a business.
|

If you answered
"Yes" to any of questions 1-9, you will need to file an
IR 3 tax return. |
|
DO
YOU NEED TO FILE A PERSONAL TAX SUMMARY?
Do you need to receive a personal tax summary? In many
cases IRD will send you one automatically, but if they dont if not
you will need to request one. The questions below will tell you if
either of these situations applies.
See also more information about personal
tax summaries .

|
10.
|
|

|
11.
|
More information about write
offs eligibility.
|

|
14.
|
Joint accounts: take into account only your share of the interest
|

|
15.
|
More information about special tax codes
|
If you answer yes in questions 9-16 and question you will need to file
a Personal Tax Summary
The information
provided in this email newsletter is for informational purposes only.
McLean and Co. accept no responsibility for the opinions and information
expressed in the information provided and it is provided "as
is" without warranty of any kind. The user
assumes the entire risk as to the accuracy and use of this document.
Readers are asked to seek professional advice pertaining to their
own circumstances. The McLean and Co. email newsletter
may be copied and distributed subject to the following conditions:
 |
All text must
be copied without modification and all pages must be included.
 |
This document
must not be distributed for profit.
|
|